As promised, here is round two of what makes a great public relations person. If you had the chance to attend the PRSA Hoosier Chapter luncheon meeting yesterday you would have heard the College of Fellows share their thoughts on this. (Check out Twitter #PRSAHoosier for the live tweets from the event). What do you think makes a great PR person?
- Understand the culture around us – what’s significance of the Kardashians? What does “The Hunger Games” say to the 18-30 year old segment? Why was “The Avengers in 3-D” a box office blockbuster? What does “American Idol” mean to the American desire to see quality talent and earned success? Why are the “reality” shows such as “Auction Kings”, “Deadliest Catch” and “Dirty Jobs” so popular and with whom? What do bloggers, Facebook, Twitter or Pinterest mean to our society?
- Be curious – why did he/she say that? Is that really the only solution? How does that work? Why did that group respond that way? How can I structure my program to get a different result?
- Don’t be afraid to ask intelligent and meaningful questions – anywhere.
- Be flexible, but organized.
- Be able to do a dozen things at the same time and do them well – this business does not allow linear thinking and delivery.
- Understand technology and its application, but you don’t necessarily have to be a technogeek. Know how the Internet is useful and a detriment; understand blogs; Twitter, Facebook, Pinterest, YouTube, Vimeo, Ning; web pages, videostreaming, Skype interviews, etc. IMHO: social media IS NOT the answer to everything!
- Be proactive and optimistic – don’t adhere to “if it’s not broken, don’t fix it” but rather “if it’s not broken, improve it.”
By David L. Shank, President/CEO