A Good Public Relations Person Pt.3


Well here you have it, the remaining seven (plus one) things that make a great public relations person. May you be challenged by the 21 items and cultivate your skills! Find the full list on our website.

  1. Be confident but not arrogant – speak your mind when your opinion is supported by facts or experience.  As baseball Hall of Famer and broadcaster Dizzy Dean once said – “It ain’t braggin’ if you done it.”
  2. Be a problem solver:  We are by definition problem solvers not just communicators:  How do I introduce this product or service?  How do I protect the company reputation?  How do I get this new technology to work for my client or organization?  How do I get the package to that city in the next 45 minutes when the elevators just shut off (this comes from a real world public relations experience)?
  3. Be accountable and dependable.
  4. Get out of the cubicle and off the X-Box 360 or PS2 and experience life and real people of all kinds.
  5. Understand news media in all of its various forms – know what is news and what is not; understand the continuing 24-second news cycle; understand deadlines and how newsrooms around the world work.  Know how journalists think, work, act, write.  Be able to speak like a reporter – know what a cop-shop is, and how to use B-roll, for example.
  6. Have fun.
  7. Be good to yourself and to those you love.

7+1.  You don’t have to “like people.”

By David L. Shank, President/CEO

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