Rebuilding the East Coast

The unbelievable devastation of Sandy, by now, has passed through the Eastern coastal area.  Traditionally as a public relations blog and posting I could spend hundreds of words about crisis management, company preparedness, and working with media and other constituents during a disaster but I’m not.  I want to give our best thoughts and prayers to all those affected by Sandy.

For many this astonishing force of nature was an image, something you watched with dread and fascination on CNN or the Weather Channel.  But when it becomes personal you become attached.  Each direction shift, each breach of a coastline, each flooding episode becomes real.  That was us Monday night.  It got real personal, really fast as our son and his family live in South Philly dead-on in the path, we have a terrific nephew in Boston, a terrific niece on the farthest north tip of Manhattan and cousins in New England.  Sandy was real to us, not a meteorological abstraction.  Our son and his family are fine, hunkered down and tweeting updates.  We saw reports from the other family members on Twitter and Facebook.

But now rebuilding begins. The reconstruction.  The dig out.

And unfortunately the creeps, the jerks and the crooks who take advantage of people’s innate desire to help others and scam those who want to assist will ooze out from under the flood-soaked rocks.

Wherever you are, there are credible, honest caring organizations which will make sure your contributions are well managed and will do real good.  The Huffington Post has a solid piece on relief efforts on this link:


Two global organizations you can be assured will help where the help is needed are the Red Cross and the Salvation Army.

Red Cross– HOW TO HELP Donations help the Red Cross provide shelter, food, emotional support and other assistance to those affected by disasters like Hurricane Sandy. To donate, people can visit, call 1-800-RED-CROSS, or text the word REDCROSS to 90999 to make a $10 donation. Contributions may also be sent to someone’s local Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013.

Salvation Army.

Sandy is only the latest disaster and it won’t be the last.  Every community has its share of disasters and you can help, just make the effort, but with care and prudence.


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